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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Brainstorming, Ideation, Business Correspondence, Advertising, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Communication Strategies, Graphic Design, Vocabulary

    ★ 4.7 (692) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, AI Workflows, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Agile Methodology

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Customer Analysis, Entrepreneurship, Leadership and Management, Business Planning, Operations Management, Engineering Management, Strategic Thinking, Market Analysis, People Management, Engineering

    ★ 4.7 (14) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Data-Driven Marketing, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Diversity Marketing, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques

    ★ 4.4 (12) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Oral Expression, Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Language Competency, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Marketing

    ★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Social Media Content, Data Analysis

    ★ 4.5 (32) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    ★ 3.8 (29) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, General Sales Practices, Storytelling, Presentations, Data Storytelling, Sales Process, Market Research, Data-Driven Decision-Making, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…111213…397

In summary, here are 10 of our most popular market research courses

  • Business English: Marketing and Sales: Arizona State University
  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Building Your Artistic Brand: University of Colorado Boulder
  • Creating a Technology Startup Company: University of Colorado Boulder
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Inglés Empresarial: el márketing y ventas: Arizona State University
  • Enhancing Customer Insights with Generative AI: Coursera
  • Generative AI for Marketers: Microsoft
  • GenAI for Product Managers: Coursera
  • Building a Strong Business Foundation: Packt

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Social Media Marketing (9)
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