Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
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Find the best Market Research course for your goals

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Curiosity, Design Thinking, Innovation, Customer Analysis, Creative Thinking, Target Audience, Customer Insights, Market Research, Entrepreneurship, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Starweaver

    Skills you'll gain: Business Planning, Customer Support, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Online Advertising, Entrepreneurship, Marketing Strategies, Competitive Analysis, Social Media Strategy, Customer Engagement, Operations Management, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    UBITS

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    National Taiwan University

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    IESE Business School

    Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, New Business Development, Financial Management, Negotiation, Investments, Financial Analysis, Innovation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Dartmouth College

    Skills you'll gain: Generative AI, AI Product Strategy, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, Market Dynamics, Business Transformation, Market Research, Revenue Management, Artificial Intelligence, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct, Business Ethics

    4.2
    Rating, 4.2 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Market Research, Marketing Management, Marketing Strategy and Techniques, Marketing Effectiveness, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Hotels and Accommodations, Target Audience

    5
    Rating, 5 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    UBITS

    Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Automatic Data Processing, Inc. (ADP)

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis

    Mixed · Course · 1 - 4 Weeks