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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    Digital Marketing Institute

    Social Media and Digital Marketing Fundamentals

    Skills you'll gain: Content Scheduling, Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Digital Marketing Campaigns, Social Media Content, Social Media, Content Creation, Digital Content, Social Media Strategy, Cross-Channel Marketing, Digital Marketing Tools, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Customer Engagement

    ★ 4.7 (412) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    ★ 4.8 (80) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Data Storage Technologies, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Data Storage, Amazon Web Services, Machine Learning

    ★ 4.5 (66) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Business-To-Consumer, B2B Sales, Auditing

    ★ 4.5 (5.4K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Strategy and Techniques, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    ★ 4.7 (241) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing Management, Online Advertising, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Brand Management, Customer Engagement

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Marketing Materials, Online Advertising, Social Media Content, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Dashboard, Marketing, User Accounts, Business

    ★ 4.7 (29) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Introduction to Data Analytics for Business

    Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Data Warehousing, Big Data, Information Systems, Data Storage Technologies, Databases, Organizational Structure, Data-Driven Decision-Making, Data Access, Relational Databases, SQL, Data Storage, Organizational Effectiveness, Cloud Computing

    ★ 4.7 (3.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations

    ★ 4.6 (352) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, Google Sheets, Sampling (Statistics), Spreadsheet Software, Data Analysis, Stakeholder Communications, LinkedIn, Object Oriented Programming (OOP), File Management, Web Presence, Data Structures, Interviewing Skills

    ★ 4.8 (179K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: AI skills
    AI skills
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Digital Marketing, Brand Awareness, Market Research

    ★ 4.6 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Interactive Data Visualization, Data Analysis, Statistical Visualization, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Data Import/Export, Apache Hive, Data Mart, Data Processing, Data Warehousing, Data Transformation, Apache Spark, Data Science, Microsoft Excel

    ★ 4.8 (21K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular marketing analytics courses

  • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
  • Introduction to Digital Marketing: IBM
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • The Strategy of Content Marketing: University of California, Davis
  • Introduction to Digital Marketing: University of California, Irvine
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Digital Business Marketing with Easil: Coursera
  • Introduction to Data Analytics for Business: University of Colorado Boulder
  • Artificial Intelligence in Marketing: University of Virginia
  • Google Data Analytics: Google

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Social Media Marketing (9)
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