• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Business Reporting, Data Entry, Data Analysis, Data Storytelling, Data-Driven Decision-Making, Business Analytics, Analytics, Business Modeling, Data Processing, Business Analysis, Data Cleansing, Data Synthesis, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilizing Engaging Assessment with Boom Learning

    Skills you'll gain: Education Software and Technology, Digital pedagogy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Empathic AI Communication, Trust & Ethical Use

    Skills you'll gain: Empathy, De-escalation Techniques, Active Listening, Responsible AI, Data Sharing, Social Skills, Rapport Building, Verbal Communication Skills, ChatGPT, Interpersonal Communications, Anthropic Claude, Data Ethics, Decision Making, Discussion Facilitation, Consumer Behaviour, Prompt Engineering, Strategic Decision-Making, Information Privacy, Trustworthiness, Mitigation

    Beginner · Specialization · 3 - 6 Months

  • T

    The State University of New York

    Student Success: Foundations of Self-Management

    Skills you'll gain: Trustworthiness, Communication, Emotional Intelligence, Cooperation, Persistence

    Beginner · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Investments: Differentiate & Allocate Assets

    Skills you'll gain: Investments, Portfolio Management, Asset Management, Portfolio Risk, Financial Services, Financial Acumen, Data Visualization Software, Wealth Management, Equities, Market Liquidity, Communication, Client Services, Risk Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Columbia University

    Digital Case Method

    Skills you'll gain: Adobe Premiere, Video Editing, Digital pedagogy, Video Production, Course Development, Case Studies, Cinematography, Media Production, Photography, Storytelling, Content Creation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Instagram, Social Media, Facebook, Social Media Content, Content Creation, Social Media Management, Social Media Marketing, Marketing Materials, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

1…158159160…500

In summary, here are 10 of our most popular social media marketing courses

  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Inglés Empresarial: el márketing y ventas: Arizona State University
  • Secrets to Content that Engages and Converts: University of California, Davis
  • Utilizing Engaging Assessment with Boom Learning: Coursera
  • Empathic AI Communication, Trust & Ethical Use: Coursera
  • Student Success: Foundations of Self-Management: The State University of New York
  • Investment Management with Python and Machine Learning: EDHEC Business School
  • Investments: Differentiate & Allocate Assets: Coursera
  • Digital Case Method: Columbia University
  • User Experience Research and Design: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok