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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to design Facebook and IG stories using Canva

    Skills you'll gain: Canva (Software), Animations, Content Creation, Social Media, Creative Design, Graphical Tools, Design, Graphic Design, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    521 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google

    تحليلات البيانات من Google

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Interactive Data Visualization, Ggplot2, Presentations, Data Integration, Data Integrity, Data Collection, Case Studies, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Data Cleansing, Microsoft Excel, Exploratory Data Analysis, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Strategic Leadership, Strategic Thinking, Organizational Change, Technology Strategies, Product Management, Entrepreneurship, Team Leadership, Business Strategy, Virtual Teams, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    728 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    586 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    381 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Machine Learning Pipelines with Azure ML Studio

    Skills you'll gain: Model Deployment, Applied Machine Learning, Predictive Modeling, Microsoft Azure, No-Code Development, Machine Learning, Data Preprocessing, Cloud Deployment, Feature Engineering, Model Evaluation, Data Science, Data Analysis, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    826 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    Introduction to Software, Programming, and Databases

    Skills you'll gain: Generative AI, Cloud Deployment, Artificial Intelligence, Data-Driven Decision-Making, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    464 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, New Product Development, Organizational Strategy, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • How to design Facebook and IG stories using Canva: Coursera
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation : Rice University
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • تحليلات البيانات من Google: Google
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Data Visualization with Tableau Project: University of California, Davis
  • Design of Experiments: Arizona State University
  • Machine Learning Pipelines with Azure ML Studio: Coursera
  • Introduction to Software, Programming, and Databases : IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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