Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
46credentials
1online degree
185courses

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Find the best Marketing Analytics course for your goals

  • Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Generative AI, AI Personalization, Marketing Effectiveness, Customer experience strategy (CX), Marketing Strategies, Marketing Analytics, Customer Insights, Content Creation, Artificial Intelligence

  • Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management

  • Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience

  • Status: Free Trial

    Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Data Analysis Software, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Science, Marketing Analytics, Fraud detection

  • Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

  • Status: Free Trial

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • Status: Free

    Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

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