• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    University of Michigan

    Advanced Understanding of Stocks and Bonds

    Skills you'll gain: Securities (Finance), Equities, Investments, Financial Analysis, Financial Market, Corporate Finance, Business Valuation, Financial Modeling, Finance, Risk Analysis, Cash Flows, Growth Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, Policty Analysis, Research, and Development, World History, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Recommendation Systems on Google Cloud

    Skills you'll gain: Reinforcement Learning, Google Cloud Platform, Machine Learning Methods, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Deep Learning, Applied Machine Learning, Unsupervised Learning, Artificial Neural Networks, Embeddings, Feature Engineering, Data Preprocessing, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    484 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Michigan

    Assisting Public Sector Decision Makers With Policy Analysis

    Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Unilever

    Supply Chain Software Tools

    Skills you'll gain: Supply Chain Systems, Supply Chain Management, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Business Technologies, Inventory Management System, Forecasting, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Urban Air Mobility

    Skills you'll gain: Traffic Flow Optimization, Transportation Operations, Sustainable Design, Environmental Issue, Sustainable Engineering, Feasibility Studies, Emerging Technologies, Regulatory Compliance, Concept Of Operations, Data-Driven Decision-Making, Market Dynamics, Human Factors, Safety Standards

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Imperial College London

    Global Disease Masterclass: Non-communicable Diseases

    Skills you'll gain: Public Health and Disease Prevention, Epidemiology, Cardiology, Public Health, Chronic Diseases, Health Policy, Health Education, Medical Science and Research, Oncology, Neurology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • X

    Xi'an Jiaotong University

    有机化学

    Skills you'll gain: Biochemistry, Analytical Chemistry, Chemistry, Laboratory Testing, Materials science, Pharmaceutical Terminology, Structural Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Program Design & Evaluation for Health Systems Strengthening

    Skills you'll gain: Health Policy, Health Systems, Public Health, Health Information Management, Research Design, Systems Analysis, Scalability, Technical Communication, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

1…182183184…378

In summary, here are 10 of our most popular market research courses

  • Advanced Understanding of Stocks and Bonds: University of Michigan
  • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
  • Product Launch and Post-Launch Management: Microsoft
  • Recommendation Systems on Google Cloud: Google Cloud
  • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
  • Supply Chain Software Tools: Unilever
  • Urban Air Mobility: Technical University of Munich (TUM)
  • Global Disease Masterclass: Non-communicable Diseases: Imperial College London
  • 有机化学: Xi'an Jiaotong University
  • Using clinical health data for better healthcare: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok