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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud en Español

    Skills you'll gain: Model Deployment, Data Lakes, Google Cloud Platform, Dataflow, Data Pipelines, Big Data, Tensorflow, Extract, Transform, Load, Data Warehousing, Apache Spark, Data Architecture, Data Management, Data Processing, Data Integration, Metadata Management, Unstructured Data, Apache Hadoop, Applied Machine Learning, Data Quality, Real Time Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Marketing, Business Communication, Business Correspondence, Customer Service, Product Knowledge, Product Demonstration, Vocabulary, Recruitment, Language Learning, Employee Onboarding, Verbal Communication Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Data Visualization, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Statistical Hypothesis Testing, Data Science, Statistical Programming, Data Visualization Software, Probability & Statistics, Jupyter, Regression Analysis, Correlation Analysis, Matplotlib, Pandas (Python Package)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    461 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Starweaver

    Essentials of Hospitality Management

    Skills you'll gain: Revenue Management, Hospitality Services, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Budget Management, Hospitality, Budgeting, Customer experience improvement, Guest Relations, Hotel Operations, Financial Analysis, Performance Measurement, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, AI Enablement, Data Cleansing, OpenAI, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, Exploratory Data Analysis, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    91 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Organizational Change, Performance Measurement, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Introduction to Predictive Modeling

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Feature Engineering, Machine Learning, Text Mining, Data Science, Big Data, Data Analysis, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    361 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    185 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud
  • 中级商务汉语(入职与营销篇): Peking University
  • Statistics for Data Science with Python: IBM
  • Essentials of Hospitality Management: Starweaver
  • Introduction to Generative AI for Data Analysis: Microsoft
  • Crea piezas para redes sociales usando Canva: Coursera
  • Complete Executive Leadership: Starweaver
  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • Introduction to Predictive Modeling: University of Minnesota
  • Unsupervised Machine Learning: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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