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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat de Barcelona

    Emprender la emprendeduría

    Skills you'll gain: Market Opportunities, Feasibility Studies, Entrepreneurship, Financial Analysis, New Business Development, Video Production, Media Production, Business Planning, Target Audience, Law, Regulation, and Compliance, Business Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    424 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    IoT Systems and Industrial Applications with Design Thinking

    Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, Advanced Analytics, User Experience Design, Big Data, User Centered Design, IT Security Architecture, Interaction Design, Data-Driven Decision-Making, Human Centered Design, Data Management, Robotics, Control Systems, Hardware Architecture, Manufacturing Processes

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Cognition sociale

    Skills you'll gain: Psychology, Social Sciences, Sociology, Empathy & Emotional Intelligence, Human Development, Cultural Diversity, Autism Spectrum Disorders, Child Development, Interpersonal Communications, Non-Verbal Communication, Neurology, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Geneva

    Exercer son esprit critique à l’ère informationnelle

    Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Research, Psychology, digital literacy, Media and Communications, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Financial Forecasting and Reporting

    Skills you'll gain: Sustainability Reporting, Financial Analysis, Financial Statement Analysis, Environmental Social And Corporate Governance (ESG), Budgeting, Cost Benefit Analysis, Risk Management, Income Statement, Cost Estimation, Balance Sheet, Financial Reporting, Financial Forecasting, Financial Management, Cash Flows, Financial Market

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Compromiso del paciente: resultados clínicos satisfactorios

    Skills you'll gain: Patient-centered Care, Clinical Leadership, Patient Safety, Patient Education And Counseling, Healthcare Ethics, Patient Communication, Care Management, Health Care, Clinical Practices, Preventative Care, Health Care Administration, Care Coordination, Health Education, Continuous Quality Improvement (CQI), Health Disparities, Professionalism, Clinical Research, Collaboration, Health Promotion, Clinical Nutrition

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Cannabis

    Skills you'll gain: Chemistry, Taxonomy, Production Process, Biochemistry, Biology, Anatomy, Laboratory Research, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Generative AI for HR Professionals

    Skills you'll gain: AI Enablement, Human Resources, Technical Communication, Human Resource Strategy, Employee Surveys, Prompt Engineering, People Development, Generative AI, Persona Development, Interviewing Skills, Performance Review, Document Management, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Advanced Global Procurement and Sourcing

    Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Quality Management, Robotic Process Automation, Supply Chain Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Managing the New Product Development Process: University of Colorado Boulder
  • Основы бизнес-стратегии: University of Virginia
  • Emprender la emprendeduría: Universitat de Barcelona
  • IoT Systems and Industrial Applications with Design Thinking: LearnQuest
  • How to increase engagement to Instagram Business profile: Coursera
  • Cognition sociale: University of Geneva
  • Exercer son esprit critique à l’ère informationnelle: University of Geneva
  • Financial Forecasting and Reporting: University of Colorado Boulder
  • Compromiso del paciente: resultados clínicos satisfactorios: Tecnológico de Monterrey
  • Introduction to Cannabis: University of Illinois Urbana-Champaign

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