• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • V

    Vanderbilt University

    Advanced Prompt Engineering for Everyone

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    645 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California San Diego

    Bending the Curve: Climate Change Solutions 2

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Pollution Prevention, Sustainable Technologies, Sustainable Development, Environmental Engineering, Natural Resource Management, Transportation Operations, Environmental Policy, Environmental Science

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    MOOC X MOOC

    Skills you'll gain: Course Development, Curriculum Development, Content Development and Management, Instructional Design, Training Programs, Performance Metric, Experience Design, Student Engagement, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    ¿Igualdad en el juego? Deporte con perspectiva de género

    Skills you'll gain: Diversity Awareness, Social Justice, Diversity Equity and Inclusion Initiatives, Media and Communications, Behavior Management, Human Development, Coaching, Working With Children, Conflict Management, Sociology, Personal Development

    Beginner · Course · 1 - 3 Months

  • U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    249 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Rochester

    History of Rock, Part One

    Skills you'll gain: Music History, Music, World History, Electronic Media, Social Impact, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Act on Climate: Steps to Individual, Community, and Political Action

    Skills you'll gain: Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Sustainable Design, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    502 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Lausanne

    Unethical Decision Making in Organizations

    Skills you'll gain: Business Ethics, Decision Making, Organizational Leadership, Strategic Decision-Making, Social Sciences, Organizational Strategy, Business Management, Sociology, Psychology, Case Studies, Leadership, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    429 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Automating Real-World Tasks with Python

    Skills you'll gain: Web Services, Email Automation, Scripting, Automation, Python Programming, Restful API, Application Programming Interface (API), JSON, System Monitoring, Image Analysis, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    723 reviews

    Beginner · Specialization · 3 - 6 Months

  • D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    586 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

1…197198199…500

In summary, here are 10 of our most popular social media marketing courses

  • Advanced Prompt Engineering for Everyone: Vanderbilt University
  • Bending the Curve: Climate Change Solutions 2: University of California San Diego
  • MOOC X MOOC: Universidad Nacional Autónoma de México
  • ¿Igualdad en el juego? Deporte con perspectiva de género: Universidad Nacional Autónoma de México
  • MBA Essentials: University of Glasgow
  • History of Rock, Part One: University of Rochester
  • Act on Climate: Steps to Individual, Community, and Political Action: University of Michigan
  • Technology & Software Sales Fundamentals: Coursera
  • Unethical Decision Making in Organizations: University of Lausanne
  • Automating Real-World Tasks with Python: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok