Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Copenhagen Business School

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business Management

  • Status: New
    Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Competitive Analysis, Business Economics, Economics, Market Trend, Strategic Decision-Making, Global Marketing, Price Negotiation, Strategic Thinking, Innovation, Market Analysis, Market Opportunities, Value Propositions, Strategic Planning, Team Leadership, Adaptability

  • Status: Free Trial

    Skills you'll gain: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Business Transformation, Competitive Analysis, Agile Project Management, Trend Analysis, Case Studies, Strategic Leadership, Strategic Decision-Making

  • Status: Free Trial

    Illinois Tech

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Value Propositions, Cost Reduction, Market Analysis, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Operations Management, Case Studies

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Sales Training, Oral Expression, Market Share, Sales Process, Business

  • Status: New
    Status: Free Trial

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management

  • Status: New
    Status: Free Trial

    Skills you'll gain: Business Strategy, Strategic Planning, Strategic Leadership, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Innovation, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies

  • Status: Free

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Market Opportunities, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Price Negotiation, Market Analysis

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation