• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Positivity, Growth Mindedness, Optimism, Stress Management, Resilience, Compassion, Goal Setting, Overcoming Obstacles, Personal Development, Emotional Intelligence, Empowerment, Social Skills, Time Management, Persistence, Courage, Adaptability, Self-Awareness, Independent Thinking, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    167 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    التسويق في عالم رقمي

    Skills you'll gain: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Communication in the 21st Century Workplace

    Skills you'll gain: Communication, Business Communication, Intercultural Competence, Teamwork, Professional Development, Telecommuting, Adaptability, Self-Awareness, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Roman Art and Archaeology

    Skills you'll gain: Ancient History, Art History, World History, European History, Social Studies, Political Sciences, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    684 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Production Process, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Value Propositions, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Rochester

    History of Rock, Part Two

    Skills you'll gain: Music History, World Music, Music, World History, Performing Arts, Media Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    472 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Dartmouth College

    Strategic Leadership: Impact, Change, and Decision-Making

    Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, People Development, Professional Networking, Collaboration, Leadership Development, Productivity, Time Management, Self-Awareness, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    665 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Software Design Principles

    Skills you'll gain: Object Oriented Design, Software Architecture, Software Design, Software Design Patterns, Software Development Life Cycle, Software Development, Software Engineering, Maintainability, Systems Architecture, Service Oriented Architecture, Technical Design, Web Services, Model View Controller, Event-Driven Programming

    Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    870 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 3 Months

1…212213214…501

In summary, here are 10 of our most popular social media marketing courses

  • Resilience for Everyone: Arizona State University
  • التسويق في عالم رقمي: University of Illinois Urbana-Champaign
  • Communication in the 21st Century Workplace: University of California, Irvine
  • Roman Art and Archaeology: University of Arizona
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • History of Rock, Part Two: University of Rochester
  • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College
  • Software Design Principles: Birla Institute of Technology & Science, Pilani
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Meeting Investors' Goals: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok