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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Data Preprocessing, Data Storage, Machine Learning Algorithms, Machine Learning, Distributed Computing, Data Processing, Data Science, Statistical Methods, Model Evaluation, Descriptive Statistics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • U

    University of California, Irvine

    The Nature of Data and Relational Database Design

    Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, SQL, Descriptive Statistics, Statistics, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation, Data Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    123 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Mastering Logistics & Supply Chain Strategy Skills

    Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Logistics Management, Supply Chain Planning, Performance Measurement, Transportation Operations, Operations Management, Sustainable Business, Supply Chain Systems, Customer Relationship Building, Corporate Sustainability, E-Commerce, Systems Thinking, Business Planning, Market Analysis, Process Design, Business, Cost Management, Business Administration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Vertex AI Search for Retail

    Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Serverless Computing, Data Migration, Apache Hadoop, Identity and Access Management, Data Storage, Tensorflow, Data Infrastructure, AI Personalization, Analytics, AI Enablement, Scalability, Data Integration, Cloud Computing, Cloud Security, Data Integrity, Data Processing

    4
    Rating, 4 out of 5 stars
    ·
    132 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    Administración de las Tecnologías de la Información

    Skills you'll gain: Business Process Management, IT Management, Business Process Improvement, Technical Management, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Leadership and Management, Business Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    464 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Software Sales: Coursera
  • Essential English for Business Professionals: University of California, Irvine
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Scalable Machine Learning on Big Data using Apache Spark: IBM
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • The Nature of Data and Relational Database Design: University of California, Irvine
  • Analyzing Market Attractiveness Using Creately: Coursera
  • Foundations of Information Systems for Business: Howard University
  • Mastering Logistics & Supply Chain Strategy Skills: EDUCBA
  • Business Opportunities and Risks in a Globalized Economy: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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