• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • K

    Kennesaw State University

    Career Planning: A Pathway to Employment

    Skills you'll gain: LinkedIn, Interviewing Skills, Social Media, Social Media Strategy, Professional Networking, Strategic Communication, Communication, Negotiation, Professionalism, Business Writing, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 3 Months

  • D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    586 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    790 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimiere dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Macquarie University

    Organisational behaviour: Know your people

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Team Building, Team Management, Leadership, Intercultural Competence, People Development, Industrial and Organizational Psychology, Cultural Diversity, Innovation, Conflict Management, Employee Engagement, Empathy & Emotional Intelligence, Decision Making, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • S

    Stanford University

    Stories of Infection

    Skills you'll gain: Infectious Diseases, Social Determinants Of Health, Public Health, Epidemiology, Patient-centered Care, Microbiology, Pathology, Infection Control, Immunology, Preventative Care, Clinical Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    818 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Sistemas de Transporte

    Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Gender empowerment strategies

    Skills you'll gain: Empowerment, Data Ethics, Community Development, Social Justice, Creativity, Public Policies, Qualitative Research, Social Impact, Diversity Equity and Inclusion Initiatives, Political Sciences, Information Technology, Policty Analysis, Research, and Development, Innovation, Education and Training, Collaboration, Student Engagement, Adult Education, Case Studies, Training Programs, Student Support and Services

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    287 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…215216217…501

In summary, here are 10 of our most popular social media marketing courses

  • Career Planning: A Pathway to Employment: Kennesaw State University
  • DeepLearning.AI Data Engineering: DeepLearning.AI
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo
  • Optimiere dein Instagram Business Profil: Coursera
  • Organisational behaviour: Know your people: Macquarie University
  • Stories of Infection: Stanford University
  • Understanding Corporate Communications: Starweaver
  • Research Methodologies: Queen Mary University of London
  • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok