Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Colorado Boulder
Skills you'll gain: Workplace inclusivity, Intercultural Competence, Emergency Response, Risking, Professionalism, Diversity Equity and Inclusion Initiatives, De-escalation Techniques, Communication Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Embeddings, PyTorch (Machine Learning Library), Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Convolutional Neural Networks, Computer Vision
Advanced · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Survey Creation, Interviewing Skills, Data Collection, Research Design, Qualitative Research, Research, Cultural Sensitivity, Statistical Analysis
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Convolutional Neural Networks, Artificial Neural Networks, Deep Learning, Machine Learning Algorithms, Image Analysis, Machine Learning, Computer Vision, Model Evaluation, Supervised Learning, Algorithms, Statistical Methods, Linear Algebra, Probability
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Physical Science, Geographic Information Systems, Physics, Environmental Science, Spatial Analysis, Environment, General Science and Research, Remote Access Systems, Life Sciences, Laboratory Research, Biology, Research, Timelines, Systems Of Measurement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking
Beginner · Course · 1 - 4 Weeks