Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Macquarie University
Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Business Economics, Microsoft Excel, Decision Making, Data Analysis, Data Visualization, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Business Reporting, Data Manipulation, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Knowledge Accelerators
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Data Processing, Social Sciences, Trend Analysis, Data Collection, Unstructured Data, Simulations, Big Data, Machine Learning, Computational Thinking, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Google Gemini, Generative AI, AI Enablement, Financial Reporting, Anomaly Detection, OpenAI, ChatGPT, Auditing, Business Process Automation, Financial Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Star Schema, Data Analysis Expressions (DAX), Power BI, Data Modeling, Database Design, Performance Tuning, Data Integration, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Multimedia, Project Documentation
Intermediate · Guided Project · Less Than 2 Hours
Northeastern University
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies
Beginner · Course · 1 - 4 Weeks