• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Washington

    Business Law: A Community of Practice with Paralegals

    Skills you'll gain: Legal Research, Mergers & Acquisitions, Legal Strategy, Commercial Laws, Governance, Legal Risk, Case Law, Corporate Finance, Business Ethics, Civil Law, Contract Review, Partnership Accounting, Organizational Structure, Analysis, Business

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rice University

    Best Practices in Planning DE&I Interventions

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Human Resource Strategy, Employee Retention, Diversity and Inclusion, Human Resources, Workplace inclusivity, Recruitment Strategies, Business Planning, Workforce Development, Organizational Effectiveness, Training Programs, Talent Acquisition, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Interviewing for DS/AI Roles

    Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Workforce Planning, Professional Development, LinkedIn, Artificial Intelligence, Machine Learning, Talent Sourcing, Compensation and Benefits, Data Science, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Consulting, Big Data, Job Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    Business Analysis: Preparation Exam for ECBA Certification

    Skills you'll gain: Business Analysis, Process Analysis, Business Requirements, Business Process Modeling, Needs Assessment, Requirements Management, Ethical Standards And Conduct, Prioritization, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Advanced Sales Training: Challenging, Coaching, and Closing

    Skills you'll gain: Overcoming Objections, Consultative Selling, Coaching, Sales Strategy, Sales Training, Sales Prospecting, Collaboration, Consumer Behaviour, Diversity Awareness, Cultural Sensitivity, B2B Sales, Upselling, Customer Relationship Management, Sales Pipelines, Negotiation, Business Communication, Personalized Service, Communication Strategies, Virtual Networking, Interpersonal Communications

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Security Assessment and Testing

    Skills you'll gain: Cyber Security Assessment, Security Testing, Vulnerability Assessments, Penetration Testing, Vulnerability Scanning, Threat Modeling, Vulnerability Management, Security Strategy, Security Controls, Security Requirements Analysis, White-Box Testing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Innovation, Data-Driven Decision-Making, AI Enablement, Strategic Thinking, Leadership and Management, Analysis, Entrepreneurship, New Product Development, Business Modeling, Plan Execution, Artificial Intelligence, Classification Algorithms, Business Transformation, Performance Measurement, Business Technologies, Business Intelligence, Business Analytics, Customer Analysis, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

1…241242243…431

In summary, here are 10 of our most popular marketing strategy courses

  • Introduction au CRM avec HubSpot: Coursera
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera
  • Business Law: A Community of Practice with Paralegals: University of Washington
  • Best Practices in Planning DE&I Interventions: Rice University
  • Interviewing for DS/AI Roles: University of California, Irvine
  • Business Analysis: Preparation Exam for ECBA Certification: SkillUp
  • Advanced Sales Training: Challenging, Coaching, and Closing: LearnQuest
  • Security Assessment and Testing: Packt
  • Online Advertising & Social Media: University of Maryland, College Park
  • Capstone: Making the Case for AI: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok