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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • N

    National Taiwan University

    商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

    Skills you'll gain: Inventory Management System, Strategic Decision-Making, Business Research, Business Strategy, Game Theory, Competitive Analysis, Supply Chain Management, Business Modeling, Business Management, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Investment Risk Management

    Skills you'll gain: Portfolio Risk, Investment Management, Risk Management, Financial Analysis, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Centered Design, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Create Quick Surveys

    Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Sampling People, Networks and Records

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Large Language Modeling, LangChain, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Generative AI Agents, Model Evaluation, Responsible AI, Vector Databases, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • D

    DeepLearning.AI

    AI For Everyone

    Skills you'll gain: AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Machine Learning, Data Science, Deep Learning, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52K reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Deep Teaching Solutions

    Learning How to Learn: Powerful mental tools to help you master tough subjects

    Skills you'll gain: Learning Strategies, Lifelong Learning, Time Management, Willingness To Learn, Productivity, Creativity, Self-Discipline, Stress Management, Self-Awareness, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Performance Analysis, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Marketing Planning, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Data Storytelling, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Computing, Data Cleansing, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    DeepLearning.AI

    Neural Networks and Deep Learning

    Skills you'll gain: Deep Learning, Artificial Neural Networks, Convolutional Neural Networks, Applied Machine Learning, Supervised Learning, Recurrent Neural Networks (RNNs), Python Programming, Linear Algebra, Calculus

    4.9
    Rating, 4.9 out of 5 stars
    ·
    124K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • 商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1)): National Taiwan University
  • Investment Risk Management: Coursera
  • Google UX Design: Google
  • Create Quick Surveys: Coursera
  • Sampling People, Networks and Records: University of Michigan
  • IBM Generative AI Engineering: IBM
  • AI For Everyone: DeepLearning.AI
  • Learning How to Learn: Powerful mental tools to help you master tough subjects: Deep Teaching Solutions
  • Foundations of Digital Marketing and E-commerce: Google
  • Business Foundations: University of Pennsylvania

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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