• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Principles of Management

    Skills you'll gain: Organizational Structure, Leadership and Management, Business Ethics, Business Management, Business Planning, Human Resources Management and Planning, Operations Management, People Management, Organizational Effectiveness, Organizational Strategy, Decision Making, Leadership, Business Strategies, Performance Measurement, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Program Finance and Investment

    Skills you'll gain: Earned Value Management, Project Schedules, Procurement, Cost Management, Return On Investment, Spreadsheet Software, Microsoft Excel, Financial Analysis, Project Performance, Project Estimation, Microsoft 365, Project Finance, Investment Management, Variance Analysis, Forecasting, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI for Management & Management support

    Skills you'll gain: Agentic Workflows, Prompt Engineering, AI Workflows, Generative AI, Sales, Sales Enablement, Productivity, AI Orchestration, Large Language Modeling, ChatGPT, Generative AI Agents, AI Enablement, AI Personalization, LLM Application, Innovation, Operational Efficiency, Artificial Intelligence, Operations Management, Automation, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Corporate Communications, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Resilient Teaching Through Times of Crisis and Change

    Skills you'll gain: Teaching, Systems Thinking, Diversity Awareness, Adaptability, Instructional Design, Digital pedagogy, Constructive Feedback, Higher Education, Innovation, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Corporate Sustainability

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Systems Thinking, Corporate Strategy, Sustainability Reporting, Climate Change Mitigation, Business Ethics, Compliance Management, Business Risk Management, Environment and Resource Management, Climate Change Adaptation, Supply Chain Management, Stakeholder Engagement, Communication Strategies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Business Risk Management, Design and Product, Strategic Thinking, Process Design, Human Centered Design, Innovation, Design, User Experience, Business Modeling, Customer experience strategy (CX), Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    OpenAI for Beginners: AI Assistants for Project Managers

    Skills you'll gain: No-Code Development, Generative AI, AI Product Strategy, Application Deployment, LLM Application, AI Enablement, OpenAI, Project Management, Prompt Engineering

    3.7
    Rating, 3.7 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Relationship Building, Sales Presentation, Sales Pipelines, Overcoming Objections, Solution Selling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Glasgow

    Strategic Business Leadership

    Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Modeling, Business Management, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 1 - 3 Months

1…258259260…431

In summary, here are 10 of our most popular marketing strategy courses

  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Principles of Management: O.P. Jindal Global University
  • Program Finance and Investment: Microsoft
  • AI for Management & Management support: AI Business School
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder
  • Resilient Teaching Through Times of Crisis and Change: University of Michigan
  • Gestión de marca y producto en el punto de venta: UBITS
  • Introduction to Corporate Sustainability: University of Colorado Boulder
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • OpenAI for Beginners: AI Assistants for Project Managers: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok