• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Analíticas de Datos con Pandas

    Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Data Transformation, Python Programming, Data Structures, Data Import/Export, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Data Visualization and Transformation with R

    Skills you'll gain: Exploratory Data Analysis, Ggplot2, Data Visualization Software, Tidyverse (R Package), Data Visualization, Version Control, Data Analysis, Statistical Methods, Data Wrangling, R Programming, GitHub, Data Transformation, Statistical Analysis, Git (Version Control System), Data Manipulation, Statistical Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Discover all the features of ZOOM

    Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistical Hypothesis Testing, Scripting, Package and Software Management, Data Import/Export

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Crea Anuncios para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…260261262…465

In summary, here are 10 of our most popular marketing analytics courses

  • Market Research & Business Intelligence Mastery: EDUCBA
  • Google UX Design (DE): Google
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • Crear Gráficos y Paneles con Microsoft Excel: Coursera
  • Analíticas de Datos con Pandas: Tecnológico de Monterrey
  • Getting Started with Technology Startups: University of Colorado Boulder
  • Data Visualization and Transformation with R: Duke University
  • Business Strategy: Value Proposition Essentials: Coursera
  • Optimize SEO: Keywords & Schema: Coursera
  • Discover all the features of ZOOM: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok