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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Cervical Cancer Risk Prediction Using Machine Learning

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Infonomics II: Business Information Management and Measurement

    Skills you'll gain: Asset Management, Intellectual Property, Data Quality, Information Management, Digital Assets, Business Valuation, Information Systems, Management Information Systems, Data Governance, Enterprise Modeling, Business Metrics, Accounting, Organizational Structure, Innovation, Data Analysis, Big Data

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Cleaning in Snowflake: Techniques to Clean Messy Data

    Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Transformación digital de Gobiernos

    Skills you'll gain: Digital Transformation, Cybersecurity, Data Management, Big Data, Talent Management, Interoperability, Business Transformation, Technology Strategies, Analytics, Data Security, Project Design, Public Policies, Policy Development, Public Administration, Service Design, Data-Driven Decision-Making, Governance, Economic Development, Process Improvement, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    139 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Natural Language Processing and Capstone Assignment

    Skills you'll gain: Predictive Modeling, Natural Language Processing, Social Media, Text Mining, Cloud Computing, Unstructured Data, Big Data, Business Analytics, Data Science, Data Analysis, Geospatial Information and Technology, Internet Of Things, Deep Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Overview: Six Sigma and the Organization

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Operational Excellence, Process Improvement, Stakeholder Management, Quality Improvement, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Root Cause Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Data Analysis and Representation, Selection and Iteration

    Skills you'll gain: Computational Thinking, Data Analysis, C (Programming Language), Statistical Analysis, Programming Principles, Data Structures, Descriptive Statistics, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Experience Design, User Centered Design, Design Thinking, Persona (User Experience), UI/UX Research, User Interface (UI), Artificial Intelligence, Design Research, Wireframing, Responsible AI, Prototyping, Design Reviews, User Story, Prompt Patterns, Professional Development, Storyboarding, Presentations

    3.4
    Rating, 3.4 out of 5 stars
    ·
    21 reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Cervical Cancer Risk Prediction Using Machine Learning: Coursera
  • Infonomics II: Business Information Management and Measurement: University of Illinois Urbana-Champaign
  • Data Cleaning in Snowflake: Techniques to Clean Messy Data: Coursera
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • Transformación digital de Gobiernos: Banco Interamericano de Desarrollo
  • Natural Language Processing and Capstone Assignment: University of California, Irvine
  • Data Science at Scale - Capstone Project: University of Washington
  • Overview: Six Sigma and the Organization: SkillUp
  • Crear Gráficos y Paneles con Microsoft Excel: Coursera
  • Data Analysis and Representation, Selection and Iteration: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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145 courses
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Professional Certificates

  • Google AI Certificate
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