Master the music business for managing musical careers and enterprises. Learn about music marketing, distribution, and copyright law.
The language used throughout the course, in both instruction and assessments.

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Sampling (Statistics), Statistical Analysis, Business Analytics, Statistics, Quantitative Research, Data Analysis, Data Visualization, Statistical Methods, Data-Driven Decision-Making, Microsoft Excel, Analytical Skills, Descriptive Statistics, Probability Distribution, Influencing
Beginner · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Economics, Business Economics, Business Management, Decision Making, Business, Strategic Decision-Making, Supply And Demand, Cost Management, Production Management, Production Process
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Responsible AI, Strategic Thinking, Computer Vision, Natural Language Processing, Business Risk Management
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Data-Driven Decision-Making, Strategic Communication, Collaboration, Crisis Management, Team Leadership, Organizational Leadership, Business Leadership, Culture Transformation, Strategic Decision-Making, Strategic Leadership, Customer experience strategy (CX), Case Studies, Human Centered Design, Innovation, Decision Making, Peer Review
Mixed · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Intercultural Competence, Team Management, Team Building, Cultural Diversity, Cultural Sensitivity, Cross-Functional Collaboration, Cultural Responsiveness, Interpersonal Communications, Culture, Conflict Management, Communication Strategies, Diversity Awareness, Non-Verbal Communication, Verbal Communication Skills, Communication, Constructive Feedback, Active Listening
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Meeting Facilitation, Leadership, Presentations, Communication, Public Speaking, Verbal Communication Skills, Relationship Building, Trustworthiness, Target Audience, Non-Verbal Communication, Empathy
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI Agents, LLM Application, Productivity, OpenAI, Java, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, JUnit, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Creative Problem-Solving, Document Management, Secure Coding, Business Logic, Problem Solving
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis
Beginner · Guided Project · Less Than 2 Hours