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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Laboratory Research, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Quantitative Research, Informatics, Biology, Data Collection

    3.6
    Rating, 3.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Healthcare Information Design and Visualizations

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Infographics, Tableau Software, Dashboard, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Business Analytics, Peer Review

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Business Writing, Research Reports, Market Analysis, Problem Solving, Presentations, Analytical Skills, Case Studies, Academic Advising

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    AI 알고리즘 모델과 한계점

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Algorithms, Responsible AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Business Ethics, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Customer Engagement, Customer Relationship Management (CRM) Software, Selling Techniques, Sales Strategy, Customer Relationship Management, Sales Process, Workflow Management, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Sales, Customer Insights, Microsoft Copilot, Communication, Calendar Management, Business Process Automation

    Advanced · Professional Certificate · 3 - 6 Months

  • A

    Alex Genadinik

    On-Page SEO

    Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Dynamic Dashboards with Tableau: Advanced Sales Analysis

    Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How To Make An Instagram Reel Cover Using Canva

    Skills you'll gain: Instagram, Canva (Software), Photo Editing, Social Media Content, Social Media Management, Social Media, Graphic and Visual Design, Branding, Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Researcher's guide to RNA sequencing data: Fred Hutchinson Cancer Center
  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Healthcare Information Design and Visualizations: Northeastern University
  • 《MBA论文写作指导》: University of Science and Technology of China
  • AI 알고리즘 모델과 한계점: LearnQuest
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • On-Page SEO: Alex Genadinik
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Mastering Sales Negotiations and Closure: LearnQuest
  • Dynamic Dashboards with Tableau: Advanced Sales Analysis: Coursera

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