Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Microsoft Copilot, Sales Enablement, Customer Engagement, Sales Strategy, Taking Meeting Minutes, Customer Relationship Management, Sales Presentations, Productivity Software, Meeting Facilitation, Generative AI Agents, Business Correspondence, AI Enablement, Company, Product, and Service Knowledge, Proposal Development
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Business Ethics, Governance, Social Impact, Advocacy, Sustainability Reporting, Environmental Resource Management, Corporate Strategy, Diversity and Inclusion, Climate Change Adaptation, Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Presentations, Report Writing, Communication, Grammar, Oral Expression, Writing and Editing, Technical Writing, Persuasive Communication, Editing, Graphic Design, Organizational Skills
Beginner · Course · 1 - 4 Weeks
Starweaver
Skills you'll gain: Responsible AI, Sustainable Development, Social Impact, Data Ethics, AI Product Strategy, Sustainable Business, Generative AI, Sustainable Systems, Corporate Sustainability, Sustainability Reporting, Diversity and Inclusion, Artificial Intelligence, Environmental Social And Corporate Governance (ESG), Business Ethics, Climate Change Mitigation, Environmental Issue, Problem Solving, Content Strategy
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: ChatGPT, Large Language Modeling, Legal Technology, Natural Language Processing, Data Ethics, Responsible AI, Generative AI, Artificial Intelligence, Social Impact, Economics, Information Privacy
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, User Story, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Team Building, Data Integrity, Meeting Facilitation, Communication Strategies, Negotiation, Data Presentation, Communication, Risk Management
Beginner · Specialization · 3 - 6 Months