• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Hotels and Accommodations, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Consumer Behaviour, Sustainability Standards, Strategic Marketing, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Emory University

    The Psychology of Thrill Seekers

    Skills you'll gain: Self-Awareness, Psychology, Human Development, Emotional Intelligence, Biology, Behavior Management, Relationship Building, Case Studies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera Instructor Network

    Hexavalent Chromium: Regulations, Risks, and Sustainability

    Skills you'll gain: Occupational Hygiene, Occupational Safety And Health, Hazard Analysis, Chemical Engineering, Chemistry, Regulatory Compliance, Safety Culture, Safety Training, Compliance Management, Environment Health And Safety, Mitigation, Environmental Regulations, Pollution Prevention, Risk Management, Water Quality, Sustainability Standards, Sustainable Technologies, Quality Assessment, Leadership, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, DevOps, Agile Software Development, Continuous Integration, Lean Methodologies, Agile Methodology, Scrum (Software Development), Continuous Deployment, Sprint Retrospectives, CI/CD, Cross-Functional Collaboration, Sprint Planning, Virtualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    537 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Risk Management, Financial Regulation, Finance, Governance, Capital Markets, Securities Trading, Investment Management, Banking, Behavioral Economics, Corporate Finance, Underwriting, Non-Profit Accounting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Parallel Programming with CUDA

    Skills you'll gain: Performance Tuning, OS Process Management, Data Structures, C and C++, Performance Testing, Distributed Computing, Hardware Architecture, Algorithms, Computer Architecture, Program Development, Debugging

    2.7
    Rating, 2.7 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property in the Healthcare Industry

    Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Regulation and Legal Compliance, Health Care, Legal Strategy, Drug Development, Health Policy, Medical Science and Research, Case Studies, Molecular Biology, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being for Parents

    Skills you'll gain: Stress Management, Mindfulness, Parent Communication, Time Management, Emotional Intelligence, Productivity, Personal Development, Self-Awareness, Child Development, Growth Mindedness, Positive Behavior Support, Family Support

    5
    Rating, 5 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…343536…85

In summary, here are 10 of our most popular consumer behavior courses

  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • The Psychology of Thrill Seekers: Emory University
  • Sales Training: Inbound Business Strategy: HubSpot Academy
  • Hexavalent Chromium: Regulations, Risks, and Sustainability: Coursera Instructor Network
  • Combining Scrum with Other Agile Methodologies: LearnQuest
  • Fundamentos del Marketing: Universidad de Palermo
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Marchés financiers: Yale University
  • Introduction to Parallel Programming with CUDA: Johns Hopkins University
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok