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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Sentinel: Complete Azure Introduction

    Skills you'll gain: Computer Security Incident Management, Incident Management, Cyber Threat Hunting, Microsoft Azure, Threat Detection, Event Monitoring, Security Information and Event Management (SIEM), Intrusion Detection and Prevention, Anomaly Detection, Data Integration, ChatGPT, Jupyter, Automation, Query Languages

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    How To Write A Business Proposal (B2B Sales)

    Skills you'll gain: Proposal Writing, Proposal Development, Sales Process, Enterprise Sales, Business Writing, B2B Sales, Sales Presentation, Business Marketing, Specialized Sales, Presentations, Company, Product, and Service Knowledge, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Ventas entrantes

    Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Professional Networking

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Easy Instagram Reels in Canva: Design & Post

    Skills you'll gain: Instagram, Canva (Software), Web Content Accessibility Guidelines, Social Media Content, Content Creation, Social Media Marketing, Productivity, Drive Engagement, Creative Design, Video Production, Animations, Design

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Design corporate presentations with Piktochart

    Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Sales Presentations, Business Communication, Company, Product, and Service Knowledge, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Como criar data lakes e data warehouses no Google Cloud

    Skills you'll gain: Data Governance, Data Lakes, Metadata Management, Data Management, Data Warehousing, Data Architecture, Google Cloud Platform, Advanced Analytics, Data Security, Cloud Storage, Big Data, Cloud Computing, Applied Machine Learning, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Minnesota

    The Ideation Process

    Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization

    Beginner · Course · 1 - 3 Months

  • P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Product Discovery & Strategy: Scrum Alliance
  • Microsoft Sentinel: Complete Azure Introduction: Packt
  • How To Write A Business Proposal (B2B Sales): Alex Genadinik
  • Ventas entrantes: HubSpot Academy
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • Easy Instagram Reels in Canva: Design & Post: Skillshare
  • Design corporate presentations with Piktochart: Coursera
  • Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp: Coursera
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Como criar data lakes e data warehouses no Google Cloud: Google Cloud

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