• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Gestión de la Diversidad, Equidad, Inclusión y Pertenencia

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Diversity and Inclusion, Cultural Diversity, Workplace inclusivity, Social Justice, Human Resources, Intercultural Competence, Disabilities, Communication Strategies, Vulnerability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Infraestructura sostenible

    Skills you'll gain: Sustainable Development, Project Finance, Sustainable Systems, Civil Engineering, Sustainable Design, Sustainability Standards, Economic Development, Environmental Social And Corporate Governance (ESG), Social Impact, Climate Change Adaptation, Environment, Environmental Engineering, Strategic Partnership, Feasibility Studies, Climate Change Mitigation, Project Management, Stakeholder Engagement, Project Planning, Private Equity, Loans

    4.9
    Rating, 4.9 out of 5 stars
    ·
    84 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Università Bocconi

    القيادة الدولية والسلوك التنظيمي

    Skills you'll gain: Team Motivation, Professional Networking, Conflict Management, Intercultural Competence, Organizational Leadership, Cross-Functional Team Leadership, Relationship Building, Cultural Sensitivity, Cultural Diversity, Leadership, Team Management, Business Leadership, International Relations, Communication, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Mixed · Course · 1 - 3 Months

  • D

    Dell

    Dell Technologies Technical Support Career Introduction

    Skills you'll gain: Professional Development, Technical Support, Lifelong Learning, Desktop Support, Willingness To Learn, Product Support, End User Training and Support, System Support, Help Desk Support, Active Listening, Time Management, Growth Mindedness, Open Mindset, Interpersonal Communications, Teamwork, Relationship Building, Problem Solving, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Sustentabilidad: los desafíos desde Latinoamérica

    Skills you'll gain: Sustainable Development, Environment, Socioeconomics, Environmental Issue, Sustainable Design, Social Justice, Environment and Resource Management, Sustainability Standards, Climate Change Adaptation, Natural Resource Management, Social Impact

    4.9
    Rating, 4.9 out of 5 stars
    ·
    119 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Business, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Innovation, Product Marketing, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • C

    CVS Health

    Preparing for Your Retail Customer Service Role

    Skills you'll gain: Call Center Experience, Customer Complaint Resolution, De-escalation Techniques, Conflict Management, Customer Service, Customer Relationship Building, Interviewing Skills, Problem Solving, Professionalism, Keyword Research, Verbal Communication Skills, Communication, LinkedIn

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Telehealth: Essentials, Teamwork, and Dermatology

    Skills you'll gain: Telehealth, Teamwork, Patient Communication, Collaboration, Medical Imaging, Patient Evaluation, Clinical Assessment, Health Technology, Vital Signs, Health Assessment, Patient Preparation, Patient Coordination, Patient Education And Counseling, Patient-centered Care, Patient Treatment, Patient Flow, Health Care, Telecommunications, Care Management, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Leadership for an Increasingly Diverse World

    Skills you'll gain: Workplace inclusivity, Diversity and Inclusion, Social Justice, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Leadership, Leadership, Leadership Development, Self-Awareness, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

1…363364365…504

In summary, here are 10 of our most popular social media marketing courses

  • Gestión de la Diversidad, Equidad, Inclusión y Pertenencia: Pontificia Universidad Católica del Perú
  • Infraestructura sostenible: Banco Interamericano de Desarrollo
  • القيادة الدولية والسلوك التنظيمي: Università Bocconi
  • Dell Technologies Technical Support Career Introduction: Dell
  • Sustentabilidad: los desafíos desde Latinoamérica: Pontificia Universidad Católica de Chile
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • 游戏产业概论: Fudan University
  • Understanding Large Language Models in Business: Coursera
  • Google Search Advertising Implementation: Aptly
  • Preparing for Your Retail Customer Service Role: CVS Health

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok