• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    UBITS

    Mejora la estructura financiera de tu empresa

    Skills you'll gain: Corporate Strategy, Strategic Decision-Making, Business Strategies, Corporate Finance, Working Capital, Financial Analysis, Financial Planning, Financial Management, Financial Modeling, Resource Management, Return On Investment, Project Finance, Feasibility Studies, Growth Strategies, Capital Markets, Market Opportunities

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Как создать рекламную кампанию в Twitter

    Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Online Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing, Bidding

    Beginner · Guided Project · Less Than 2 Hours

    Category: Credit offered
    Credit offered
  • K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Market Dynamics, Corporate Strategy, Market Analysis, Market Share, Organizational Structure, Process Design, Growth Strategies, Market Opportunities, Business Economics, Business Transformation, Economics, Organizational Change, Consolidation, Case Studies

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Cible démographie spécifique de l’utilisateur dans campagne de suivi

    Skills you'll gain: Social Media Management, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Target Market, Driving engagement, Campaign Management, Drive Engagement, Advertising Campaigns, Customer Engagement, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

    Category: Credit offered
    Credit offered
  • P

    Packt

    Python for Secret Agents

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Package and Software Management, Scripting, Statistical Analysis, Probability & Statistics, Statistical Methods, JSON, Image Analysis, Data Validation, Web Scraping, Intelligence Collection and Analysis, Data Analysis, Statistics, Python Programming, Correlation Analysis, Data Processing, Restful API, File Transfer Protocol (FTP), Open Source Technology

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    A Turma Toda com Simulações PhET para Educação STEM

    Skills you'll gain: Mathematics Education, Simulations, Simulation and Simulation Software, Research

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Leeds

    Data Science: Ethical decision-making in practice

    Skills you'll gain: Data Ethics, Ethical Standards And Conduct, Data-Driven Decision-Making, Responsible AI, Risking, Analytical Skills, Research Methodologies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Craft and Audit Content

    Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Ciberseguridad

    Skills you'll gain: Quality Management, Digital Content, Digital Media Strategy, Quality Improvement, Online Advertising, Digital Advertising, Quality Management Systems, Information Technology, Security Awareness, IT Management, Information Privacy, Personally Identifiable Information, Cybersecurity, Malware Protection, Cyber Attacks, Data Security, Business Technologies, Information Systems, E-Commerce, Global Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • G

    Google Cloud

    Build, Train and Deploy ML Models with Keras on Google Cloud - Italiano

    Skills you'll gain: Tensorflow, Data Preprocessing, Keras (Neural Network Library), Model Deployment, Google Cloud Platform, Model Training, Data Cleansing, Data Pipelines, Data Transformation, Deep Learning, Artificial Neural Networks, Model Optimization, Machine Learning

    Intermediate · Course · 1 - 3 Months

    Category: Credit offered
    Credit offered
  • G

    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Applied Machine Learning, Google Cloud Platform

    Beginner · Course · 1 - 4 Weeks

    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Mastering Categorical Data Analysis with SAS

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Data Analysis Software, Predictive Modeling, Advanced Analytics, Data Validation, Feature Engineering, Statistical Software, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Small Data, Statistical Hypothesis Testing, Data Preprocessing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…393394395…397

In summary, here are 10 of our most popular market research courses

  • Mejora la estructura financiera de tu empresa: UBITS
  • Как создать рекламную кампанию в Twitter: Coursera
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera
  • Python for Secret Agents: Packt
  • A Turma Toda com Simulações PhET para Educação STEM: University of Colorado Boulder
  • Data Science: Ethical decision-making in practice: University of Leeds
  • Craft and Audit Content: Coursera
  • Fundamentos TIC para negocios: Ciberseguridad: Universitat Politècnica de València
  • Build, Train and Deploy ML Models with Keras on Google Cloud - Italiano: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok