• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Interviewing Best Practices

    Skills you'll gain: Recruitment, Talent Recruitment, Interviewing Skills, Recruitment Strategies, Talent Acquisition, Employee Onboarding, Decision Making, Communication

    4.1
    Rating, 4.1 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Health Disparities, Psychosocial Assessments, Psychiatric And Mental Health Nursing, Nursing Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Psychological Evaluations, Patient Education And Counseling, Mental and Behavioral Health, Cultural Responsiveness, Behavioral Health, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Learning Theory, Neurology

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Applied Information Extraction in Python

    Skills you'll gain: ChatGPT, Machine Learning Methods, Data Mining, Generative AI, Recurrent Neural Networks (RNNs), Data Preprocessing, Python Programming, Machine Learning Algorithms, Data Manipulation

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • S

    Shanghai Jiao Tong University

    The amazing world of the ethnic groups of Yunnan Province

    Skills you'll gain: Language Learning, Culture, English Language, Cultural Diversity, Liberal Arts, Performing Arts, Diversity Awareness, Anthropology, Intercultural Competence, Social Studies, Music, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    TikTok Monetization: Collaborate with Brands

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

  • T

    The Museum of Modern Art

    Fashion as Design: Expression and Community

    Skills you'll gain: Culture, Aesthetics, Community Development, Cultural Diversity, Performing Arts, Creativity, Storytelling, Non-Verbal Communication, Art History, Trend Analysis, Photography

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Project Management Professional Prep

    Skills you'll gain: Team Leadership, People Management, Performance Management, Project Risk Management, Smart Goals, Agile Project Management, Compliance Management, Scope Management, Project Planning, Negotiation, Business Process, Backlogs, Project Schedules, Governance, Change Management, Procurement, Employee Training, Active Listening, Team Oriented, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales Management, Sales, Customer Relationship Building, Sales Enablement, Account Management, Microsoft Copilot, File Management, Communication, Brainstorming, Prompt Engineering, Scheduling

    Advanced · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Civil Registration & Vital Statistics in Population Health

    Skills you'll gain: Epidemiology, Public Health, Social Determinants Of Health, Public Health and Disease Prevention, Health Disparities, Biostatistics, Health Equity, Medical Records, Demography, Vital Signs, Health Policy, Diversity Awareness, Medical Coding, Record Keeping, Data Quality, Health Information Management, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Leadership Style and Building a High-Performance Team

    Skills you'll gain: Executive Presence, Succession Planning, Technical Management, Team Management, Organizational Structure, Diversity and Inclusion, Delegation Skills, Organizational Leadership, Engineering Management, Team Building, People Management, Telecommuting, Business Leadership, Talent Management, Leadership, Leadership Development, Virtual Teams, Personal Development, Communication, Self-Awareness

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

1…414415416…506

In summary, here are 10 of our most popular social media marketing courses

  • Interviewing Best Practices: Automatic Data Processing, Inc. (ADP)
  • Psychology and Sociology: Lecturio
  • Applied Information Extraction in Python: University of Michigan
  • Instagram Analytics: Optimize Performance: Coursera
  • The amazing world of the ethnic groups of Yunnan Province: Shanghai Jiao Tong University
  • TikTok Monetization: Collaborate with Brands: Coursera
  • Educate Skills for Startups: Macquarie University
  • Fashion as Design: Expression and Community: The Museum of Modern Art
  • Project Management Professional Prep: Packt
  • Foundations of Account Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok