• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Management: Dictionaries, Quality and Communication

    Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 3

    Skills you'll gain: Microsoft Excel, Excel Formulas, Excel Macros, Data Visualization, Consolidation, Forecasting, Spreadsheet Software, Microsoft 365, Microsoft Office, Pivot Tables And Charts, Data Sharing, Data Mapping, Productivity Software, Data Analysis, Data Entry, Data Security, Data Validation, Document Management, Data Management, User Interface (UI)

    Advanced · Course · 1 - 3 Months

  • P

    Packt

    DeepSeek R1 AI: 25 Real World Projects in AI for Beginners

    Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Wie Sie ein Facebook Pixel einrichten

    Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media, Social Media Management, Social Media Campaigns, Social Media Marketing, Advertising, Target Audience, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    إضافة الصور والصور المتحركة في تطبيق فيغما

    Skills you'll gain: Animations, Figma (Design Software), Photo Editing, User Accounts, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Líder: potencia la creatividad en equipos centennials

    Skills you'll gain: Team Building, Team Management, Cognitive flexibility, Creativity, Team Leadership, Innovation, Collaboration, Open Mindset, Employee Engagement, Internal Communications, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    How To Make A Movie Pitch Deck To Finance Your Film Idea

    Skills you'll gain: Proposal Writing, Target Audience, Presentations, Storytelling, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Strategic Foundations of Sales Negotiation

    Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Ищем популярные ключевые слова и хэштеги в Twitter

    Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crafting AI Identities: Strategies & Ethical Considerations

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, Diversity and Inclusion, User Experience Design, Usability, Artificial Intelligence, Accountability, Ethical Standards And Conduct, User Centered Design, Empathy & Emotional Intelligence

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…415416417…460

In summary, here are 10 of our most popular marketing analytics courses

  • Match Personas: Craft Engaging AI Content: Coursera
  • Data Management: Dictionaries, Quality and Communication: Coursera
  • Microsoft Excel for Office 365 (Desktop or Online): Part 3: Logical Operations
  • DeepSeek R1 AI: 25 Real World Projects in AI for Beginners: Packt
  • Wie Sie ein Facebook Pixel einrichten: Coursera
  • Project on Recommendation Engine - Book Recommender: EDUCBA
  • إضافة الصور والصور المتحركة في تطبيق فيغما: Coursera
  • Líder: potencia la creatividad en equipos centennials: UBITS
  • How To Make A Movie Pitch Deck To Finance Your Film Idea: Skillshare
  • Strategic Foundations of Sales Negotiation: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok