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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness

    Intermediate · Course · 3 - 6 Months

  • J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Social Media Marketing: Leverage Instagram For Illustrators

    Skills you'll gain: Drive Engagement, Instagram, Community Development, Social Media Content, Content Strategy, Content Creation, Growth Strategies, Social Media Marketing, Scheduling, Social Media Strategy, Target Audience, Relationship Building, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    IBM Data Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Generative AI, SQL, Data Wrangling, Interactive Data Visualization, Data Analysis, Data Manipulation, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming, IBM Cognos Analytics

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Data Analytics Foundations for Accountancy II

    Skills you'll gain: Anomaly Detection, Feature Engineering, Data Ethics, Machine Learning Algorithms, Classification Algorithms, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Supervised Learning, Unsupervised Learning, Scikit Learn (Machine Learning Library), Model Evaluation, Data Preprocessing, Decision Tree Learning, Data Mining, Exploratory Data Analysis, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Aptly

    Mastering Prompting Skills for Social Media Marketing

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Analytics on Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Advertising Campaigns, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • Intro to Predictive Analytics Using Python: University of Pennsylvania
  • Advanced Google Analytics - A Practical Guide: Packt
  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University
  • Social Media Marketing: Leverage Instagram For Illustrators: Skillshare
  • IBM Data Analyst: IBM
  • Data Analytics Foundations for Accountancy II: University of Illinois Urbana-Champaign
  • E-commerce Marketing and Email Campaigns : SkillUp
  • Mastering Prompting Skills for Social Media Marketing: Aptly
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey

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