Web Analytics

Web Analytics is the process of analyzing, collecting, measuring, and reporting internet data for understanding and optimizing web usage. Coursera's Web Analytics catalogue teaches you about the principles of understanding website performance and user interaction. You'll learn everything from data collection methods, analysis tools, to understanding user behavior and making data-driven decisions to improve website performance. Gain valuable insights on optimizing the customer journey, improving user engagement, increasing conversions, and using tools like Google Analytics, Adobe Analytics, and more. Master this skill to drive growth and improve effectiveness in roles such as digital marketer, SEO specialist, or web developer.
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Explore the Web Analytics Course Catalog

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Aptly

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management

    Beginner · Course · 1 - 3 Months