Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
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Results for "web analytics and seo"

  • Google Cloud

    Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content

    4.7
    Rating, 4.7 out of 5 stars
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

    4.5
    Rating, 4.5 out of 5 stars
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Google Cloud

    Skills you'll gain: Generative AI, AI Personalization, Web Content, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Semantic Web, Generative AI, LLM Application, Prompt Engineering, Google Cloud Platform, Artificial Intelligence, Natural Language Processing, Web Analytics and SEO, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Email Marketing, Digital Communications, E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Coursera

    Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, Web Content, Web Analytics and SEO, Google Cloud Platform, Information Architecture, User Interface and User Experience (UI/UX) Design, User Experience, Web Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks