• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Analyze and Respond to Customer Sentiment

    Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Data Management, Customer Insights, Digital Marketing, Trend Analysis, Data Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualize BI Data

    Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Data Visualization Software, Data Literacy, Dashboard, Data Storytelling, Power BI, Business Analytics, Histogram, Data Analysis, Business Marketing, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Chris Croft Training

    Master Pricing: Balance Profit and Customer Retention

    Skills you'll gain: Brand Loyalty, Price Negotiation, Customer Retention, Consumer Behaviour, Product Strategy, Sales Strategy, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Cost Accounting, Entrepreneurship, Market Analysis, Small Business Accounting, Leadership and Management, Finance

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Creo Incubator

    Startups Market Study & Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Business Strategy, User Research, Go To Market Strategy, Due Diligence, Product Strategy, Entrepreneurship, Focus Group, Return On Investment, Interviewing Skills

    Intermediate · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Adobe Dreamweaver CC (2017): Part 2

    Skills you'll gain: Responsive Web Design, Usability, HTML and CSS, Web Design, Multimedia, Web Design and Development, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Content Accessibility Guidelines, User Interface (UI), Email Marketing, Front-End Web Development, Adobe Creative Cloud, Web Development, Web Content, Web Development Tools, Hypertext Markup Language (HTML), Marketing, Content Management, File Management

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Automation, Platform Trends, and Social Sales Growth

    Skills you'll gain: Benchmarking, Sales Training, Sales, Competitive Intelligence, Sales Enablement, Marketing Automation, Trend Analysis, Sales Strategy, Sales Management, Lead Generation, Customer Relationship Management (CRM) Software, Automation, Social Media Management, Digital Advertising, Global Marketing, Social Media, Business Process Automation, AI Personalization, Campaign Management, Compliance Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Clean & Maintain Lists

    Skills you'll gain: Email Marketing, Data Cleansing, Performance Analysis, Performance Measurement, Key Performance Indicators (KPIs), Marketing Effectiveness, Data Quality, Data Maintenance, Data Validation, Process Improvement and Optimization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize SEO: Audit, Remediate & Rank

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Performance Measurement, Technical Consulting, Performance Analysis, Content Management Systems, Digital Marketing, Auditing, Performance Reporting, Data-Driven Decision-Making, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements and Commercials

    Skills you'll gain: Copywriting, Advertising, Advertising Campaigns, Online Advertising, Writing and Editing, Design, Visual Design, Design Elements And Principles, Strategic Communication, Design and Product, Social Media, Design Thinking, Business Communication

    Beginner · Specialization · 3 - 6 Months

  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Ciberseguridad

    Skills you'll gain: Quality Management, Digital Content, Digital Advertising, Information Technology, Security Awareness, Safety and Security, Information Privacy, Cybersecurity, Cyber Attacks, Data Security, Business Technologies, Information Systems, E-Commerce, Global Marketing, Digital Transformation, Business Process, Business Strategy, Intellectual Property

    Beginner · Course · 1 - 3 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…757677…424

In summary, here are 10 of our most popular marketing strategy courses

  • Analyze and Respond to Customer Sentiment: Coursera
  • Visualize BI Data: Coursera
  • Master Pricing: Balance Profit and Customer Retention: Chris Croft Training
  • Strategies for Scaling and Optimizing Content : University of California, Davis
  • Startups Market Study & Competitive Analysis: Creo Incubator
  • Adobe Dreamweaver CC (2017): Part 2: Logical Operations
  • Getting Started with Microsoft Excel: Coursera
  • Automation, Platform Trends, and Social Sales Growth: LearnQuest
  • Clean & Maintain Lists: Coursera
  • Optimize SEO: Audit, Remediate & Rank: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok