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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Customer experience improvement, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend, Campaign Management

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Product Quality (QA/QC), Sustainability Standards, Innovation, Quality Assessment, Global Marketing, Supply And Demand, Economics, Coordination

    ★ 4.5 (451) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • G

    Google

    AI for Brainstorming and Planning

    Skills you'll gain: AI Enablement, AI literacy, AI Workflows, Product Automation, Google Gemini, Prompt Engineering, Generative AI, Artificial Intelligence, AI Personalization, New Business Development, Google Workspace, Responsible AI

    ★ 4.8 (332) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Insightful Reports and Presentations

    Skills you'll gain: Data Presentation, Report Writing, Data Storytelling, Presentations, Research Reports, Data Visualization, Business Reporting, Microsoft PowerPoint, Business Writing, Business Communication, Strategic Communication, Storytelling, Branding, Business Metrics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies

    ★ 4.3 (146) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    ★ 4.7 (84) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    ★ 4.7 (66) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    R: Code, Import, Transform Data

    Skills you'll gain: Data Transformation, Data Wrangling, R (Software), Data Analysis, Data Manipulation, R Programming, Data Cleansing, Scripting, Programming Principles, Data Structures

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Visualize and Analyze Survey Data with Power BI

    Skills you'll gain: Dashboard Creation, Power BI, Data Visualization Software, Interactive Data Visualization, Data Presentation, Data Storytelling, Business Intelligence, Data Import/Export, Data Sharing, Data Modeling, Data Transformation, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    ★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    ★ 5 (10) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship

    ★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular market research courses

  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • AI for Brainstorming and Planning: Google
  • Insightful Reports and Presentations: Coursera
  • Sustainable Business Enterprises: University of Illinois Urbana-Champaign
  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • Xbox Product Manager: Xbox
  • R: Code, Import, Transform Data: Coursera
  • Visualize and Analyze Survey Data with Power BI: Coursera
  • Introduction to Business Management : Winning Externally: IIT Bombay

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Market (economics) (28)
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Advertising (9)
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Social Media Marketing (9)
Brand Management (7)

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