• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Manchester

    Introduction to Molecular Spectroscopy

    Skills you'll gain: Analytical Chemistry, Laboratory Techniques, Chemistry, Laboratory Equipment, Vibrations, electromagnetics, Physics, Engineering Analysis, Structural Analysis, Engineering Calculations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Introducción a Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Six Sigma Methodology, Lean Methodologies, Statistical Process Controls, Quality Improvement, Process Improvement, Process Analysis, Continuous Improvement Process, Customer Analysis, Waste Minimization, Quality Management, Return On Investment, Process Mapping, Project Management, Cost Benefit Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    741 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    Business English: Basics

    Skills you'll gain: Case Studies, Target Audience, Business Communication, Communication Strategies, Communication, Analysis, English Language, Business Writing, Vocabulary, Writing, Grammar

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    527 reviews

    Intermediate · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Supply Chain Excellence

    Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Manufacturing Operations, Strategic Sourcing, Operations Management, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Financial Statements, Supply Chain, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Case Studies, Cash Flows, Warehouse Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    630 reviews

    Advanced · Specialization · 3 - 6 Months

  • I

    IBM

    Introduction to Deep Learning & Neural Networks with Keras

    Skills you'll gain: Keras (Neural Network Library), Deep Learning, Transfer Learning, Artificial Neural Networks, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Image Analysis, Applied Machine Learning, Autoencoders, Classification And Regression Tree (CART), Regression Analysis, Network Architecture, Natural Language Processing, Machine Learning, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Sanitation, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Health Education, Intelligence Collection and Analysis, Applied Behavior Analysis, Social Determinants Of Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    694 reviews

    Beginner · Specialization · 3 - 6 Months

  • X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…101102103…375

In summary, here are 10 of our most popular market research courses

  • Introduction to Molecular Spectroscopy: University of Manchester
  • Marketing Strategy: Illinois Tech
  • Introducción a Lean Six Sigma: Tecnológico de Monterrey
  • Business English: Basics: The Hong Kong University of Science and Technology
  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Strategic Sales Management: Fundação Instituto de Administração
  • Supply Chain Excellence: Rutgers the State University of New Jersey
  • Introduction to Deep Learning & Neural Networks with Keras: IBM
  • Foundations of Public Health Practice: Imperial College London
  • Product Management Fundamentals: Xbox

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok