Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Brainstorming, Ideation, Business Correspondence, Advertising, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Communication Strategies, Graphic Design, Vocabulary
★ 4.7 (692) · Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, AI Workflows, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Agile Methodology
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Customer Analysis, Entrepreneurship, Leadership and Management, Business Planning, Operations Management, Engineering Management, Strategic Thinking, Market Analysis, People Management, Engineering
★ 4.7 (14) · Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Oral Expression, Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Language Competency, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Marketing
★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping
★ 3.8 (29) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Social Media Content, Data Analysis
★ 4.5 (32) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Data-Driven Marketing, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Diversity Marketing, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques
★ 4.4 (12) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization
Beginner · Course · 1 - 3 Months
Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Marketing Management, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Branding, Digital Media Strategy, Market Dynamics, Digital Advertising, Emerging Technologies, Innovation
Beginner · Course · 1 - 4 Weeks