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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Marketing Effectiveness, Market Opportunities, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Presentation, Data Visualization, Business Workflow Analysis, Business Analytics, Data-Driven Marketing, Accounting, Data Management, Storytelling, Data Collection, Data Quality, Data Visualization Software, Classification Algorithms, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Marketing Planning, Customer Engagement, Customer Insights, Business Strategy, Value Propositions, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Illinois Tech

    Digital Marketing

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Digital Marketing Campaigns, Email Marketing, Paid media, Digital Advertising, Social Media Campaigns, Digital Brand Strategy, Marketing Strategies, Online Advertising, Social Media Marketing, Digital Marketing Tools, Web Design and Development, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Data-Driven Marketing, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Full Digital Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Social Media, Social Media Marketing, Facebook, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding

    4.5
    Rating, 4.5 out of 5 stars
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    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Financial Accounting, Corporate Accounting, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Process Improvement and Optimization, Operational Analysis, Advanced Analytics, Performance Measurement, Accrual Accounting, Accruals, Predictive Analytics, Finance

    4.5
    Rating, 4.5 out of 5 stars
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    3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Social Media Management, Social Media Content, Customer Relationship Management, Media Buying, Content Performance Analysis, Digital Marketing Campaigns, Digital Brand Strategy, Digital Analysis, Campaign Management, Marketing Budgets, Digital Media Strategy, Marketing, Paid media, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Content Marketing

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Data Analytics Foundations

    Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Statistical Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Presentation, Data Visualization Software, LLM Application, Requirements Analysis, Data Analysis, Analytics, Business Requirements, Analytical Skills, Exploratory Data Analysis, Business Analytics, Data-Driven Decision-Making, Productivity Software, Google Workspace

    4.8
    Rating, 4.8 out of 5 stars
    ·
    202 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Brand Marketing, Social Media Management, Events and Conferences, Marketing, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Marketing Strategies, Event Management, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Driving engagement, Revenue Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Management: S.P. Jain Institute of Management and Research
  • Business Analytics: University of Illinois Urbana-Champaign
  • Marketing Gerencial: Universidad de Chile
  • Introduction to Marketing: University of Pennsylvania
  • Digital Marketing: Illinois Tech
  • Full Digital Marketing: LearnKartS
  • Business Analytics: University of Pennsylvania
  • Accounting Analytics: University of Pennsylvania
  • Marketing Digital: Universidad Austral
  • Content Marketing: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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