Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
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Find the best Market Research course for your goals

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Tecnológico de Monterrey

    Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Solution Design, Innovation, Market Analysis, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability, Fundraising and Crowdsourcing, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Regression Analysis, Performance Measurement, Market Research, Statistical Analysis, Predictive Modeling, Decision Tree Learning, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

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