• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • L

    Logical Operations

    Coaching for Results

    Skills you'll gain: Employee Coaching, Coaching, Employee Performance Management, Performance Management, Employee Retention, Professional Development, Leadership Development, Leadership and Management, Leadership, Business Leadership, Team Motivation, Organizational Leadership, Mentorship, Initiative and Leadership, Strategic Leadership, Team Management, Teamwork, Cross-Functional Team Leadership, Communication, Business Communication

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Corporate Strategy, Financial Analysis, Financial Statements, Strategic Marketing, Operations Management, Working Capital, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Quality Management, Business Strategy, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 3 Months

  • L

    Logical Operations

    Microsoft Office PowerPoint 2021–2024: Part 1

    Skills you'll gain: Presentations, Microsoft PowerPoint, Microsoft Office, Microsoft 365, Technical Communication, Productivity Software, Graphics Software, Public Speaking, Graphic and Visual Design, Communication, User Interface (UI), Organizational Skills, Professionalism, Productivity

    Mixed · Course · 1 - 3 Months

  • C

    Chris Croft Training

    Manager's Toolkit

    Skills you'll gain: Influencing, Leadership and Management, Team Leadership, Persuasive Communication, Delegation Skills, Leadership, Team Motivation, Team Management, Team Building, Assertiveness, Motivational Skills, Communication, Empowerment, Social Skills, Negotiation, Active Listening, Virtual Teams, Communication Strategies, Overcoming Obstacles, Non-Verbal Communication

    Beginner · Specialization · 3 - 6 Months

  • L

    Logical Operations

    HTML5: Content Authoring with New and Advanced Features

    Skills you'll gain: Web Content Accessibility Guidelines, HTML and CSS, Cascading Style Sheets (CSS), Responsive Web Design, Browser Compatibility, Hypertext Markup Language (HTML), Web Content, Web Design and Development, Animations, Front-End Web Development, Web Applications, Web Development, Web Design, Typography, Javascript, Software Design, Software Development

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Digital pedagogy, Data Storytelling, Learning Management Systems, Analytics, Looker (Software), Data Analysis, Responsible AI, Personally Identifiable Information, Data Management, Data Visualization Software, Data Governance, Data Quality, Information Privacy, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Communication Strategies for a Virtual Age

    Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Influencing, Verbal Communication Skills, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Professional Development, Non-Verbal Communication, Strategic Communication, Empathy, Active Listening, Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Computational Thinking for K-12 Educators: Variables and Nested Loops

    Skills you'll gain: Debugging, Computational Thinking, Digital pedagogy, Education Software and Technology, Programming Principles, Computer Programming, Algorithms, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Forecast Revenue: Scenario Analysis

    Skills you'll gain: Revenue Forecasting, Financial Forecasting, Data Presentation, Market Share, Financial Modeling, Market Opportunities, Risk Analysis, Verbal Communication Skills, Communication, Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Digital Strategies: Managing Sociotechnological Co-Evolution

    Skills you'll gain: Responsible AI, Data Ethics, Social Impact, Technology Strategies, Digital Transformation, AI Enablement, Machine Learning, Technology Solutions, Human Machine Interfaces, Artificial Intelligence, Socioeconomics, Social Justice, Innovation, Business Ethics, Change Management, Ethical Standards And Conduct, Emerging Technologies, Policy Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

1…152153154…500

In summary, here are 10 of our most popular social media marketing courses

  • Coaching for Results: Logical Operations
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Introduction to Public Relations: Microsoft
  • Microsoft Office PowerPoint 2021–2024: Part 1: Logical Operations
  • Manager's Toolkit: Chris Croft Training
  • HTML5: Content Authoring with New and Advanced Features: Logical Operations
  • Create a Google Ads Search Campaign: Coursera
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú
  • Communication Strategies for a Virtual Age: University of Toronto
  • Computational Thinking for K-12 Educators: Variables and Nested Loops: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok