• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • M

    Madecraft

    Creating a Culture of Performance

    Skills you'll gain: Delegation Skills, Performance Management, Management Training And Development, Team Leadership, Team Building, Team Motivation, Leadership Development, Accountability, Strategic Leadership, Recognizing Others, Constructive Feedback, Collaboration, Employee Engagement, Coaching, Stakeholder Management, Conflict Management, Relationship Building, Change Management, Continuous Improvement Process, Communication

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Cómo hablar bien en público

    Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Non-Verbal Communication, Drive Engagement, Target Audience, Communication, Persuasive Communication, Strategic Communication, User Feedback, Customer Engagement, Assertiveness, Microsoft PowerPoint, Time Management, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Gemini, Style Guides, Presentations, Generative AI, Content Creation, AI Enablement, Prompt Engineering, Artificial Intelligence, Design Reviews, Responsible AI, Storytelling, Prototyping, Brand Management, Video Production

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    ELL Success in the Content Classroom: Capstone Project

    Skills you'll gain: Lesson Planning, Differentiated Instruction, Instructional Strategies, Curriculum Planning, Peer Review, Instructional Design, Developing Training Materials, Student Engagement, Community Outreach, Parent Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    How To Get A Book Deal From A Publisher To Be Sold In Stores

    Skills you'll gain: Business Planning, Fundraising, Marketing Planning, Negotiation, Case Studies, Sales Presentation, Branding, Editing

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    219 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universitat de Barcelona

    EL FONS ANTIC DE LA UB AMB PERSPECTIVA DE GÈNERE

    Skills you'll gain: Art History, Public History, Cultural Responsiveness, World History, Diversity Awareness, European History, Legal Research, Research, Intellectual Property, Social Sciences

    Mixed · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Digital pedagogy, Data Storytelling, Learning Management Systems, Analytics, Looker (Software), Data Analysis, Responsible AI, Personally Identifiable Information, Data Management, Data Visualization Software, Data Governance, Data Quality, Information Privacy, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Analysis, Performance Measurement, Business Strategy, Prioritization, Market Analysis, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecast Revenue: Scenario Analysis

    Skills you'll gain: Revenue Forecasting, Financial Forecasting, Data Presentation, Market Share, Financial Modeling, Market Opportunities, Risk Analysis, Verbal Communication Skills, Communication, Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

1…153154155…500

In summary, here are 10 of our most popular social media marketing courses

  • Creating a Culture of Performance: Madecraft
  • Cómo hablar bien en público: Universitat Autònoma de Barcelona
  • AI for Content Creation: Google
  • ELL Success in the Content Classroom: Capstone Project: Arizona State University
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • How To Get A Book Deal From A Publisher To Be Sold In Stores: Alex Genadinik
  • Salesforce Basics: University of California, Irvine
  • Create a Google Ads Search Campaign: Coursera
  • EL FONS ANTIC DE LA UB AMB PERSPECTIVA DE GÈNERE: Universitat de Barcelona
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok