• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Business Metrics, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Meta

    Data Analysis with Spreadsheets and SQL

    Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Statistics, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • L

    London Business School

    Future Ready Company

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Digital Transformation, Resilience, Sustainable Development, Operational Risk, Leadership Development, Business Transformation, Business Continuity, Team Motivation, Corporate Strategy, AI Enablement, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Organizational Change, Technology Strategies, Leadership Studies, Organizational Leadership, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    ESG and Climate Change

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Waste Minimization, Corporate Sustainability, Climate Change Adaptation, Insurance, Product Lifecycle Management, Climate Change Mitigation, Environmental Regulations, Environmental Management Systems, Business Risk Management, Sustainability Reporting, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    457 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Telecommuting, Stakeholder Communications, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    765 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Diseño de Experiencia en Servicios

    Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    763 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad de los Andes

    Diseño de proyectos para promover el bienestar

    Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    464 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 3 Months

1…170171172…425

In summary, here are 10 of our most popular marketing strategy courses

  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
  • Data Analysis with Spreadsheets and SQL: Meta
  • Future Ready Company: London Business School
  • ESG and Climate Change: University of Pennsylvania
  • Corporate Communications: University of California, Irvine
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • Diseño de Experiencia en Servicios: Universidad Austral
  • Create a Professional Automated Landing Page using Mailchimp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok