• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • E

    Emory University

    The Psychology of Thrill Seekers

    Skills you'll gain: Curiosity, Self-Awareness, Psychology, Human Development, Emotional Intelligence, Biology, Relationship Building, Case Studies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Nanjing University

    结构生物化学(Structural Biochemistry)

    Skills you'll gain: Biochemistry, Molecular Biology, Cell Biology, Chemistry, Physiology, Analytical Chemistry, Biology, Bioinformatics, Structural Analysis, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 1 - 3 Months

  • I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Machine Learning, Business Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Professional Networking, Design Thinking, Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Psychology, Social Sciences, Cultural Diversity, Workforce Development, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    380 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Revenue Management, Business Modeling, Supply Chain, Supply Chain Management, Business Process, Organizational Structure, Supply Chain Planning, Business Operations, Project Design, Lean Six Sigma, Lean Methodologies, Strategic Thinking, Materials Management, Business Strategy, Business Strategies, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    DeepLearning.AI

    How Diffusion Models Work

    Skills you'll gain: Generative AI, Generative Model Architectures, Jupyter, Sampling (Statistics), Artificial Neural Networks, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    279 reviews

    Intermediate · Project · Less Than 2 Hours

  • T

    Technical University of Munich (TUM)

    Biotech — From Science to Business

    Skills you'll gain: Biotechnology, Business Modeling, Commercialization, Entrepreneurship, Business Strategy, Feasibility Studies, Business Valuation, Market Opportunities, Innovation, Intellectual Property, Product Development, Team Building, Regulatory Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Scientific Methods, Research, Acceptance Testing, Analytical Testing, Biology, Product Development, Chemistry, Medical Science and Research, Physiology, Neurology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 2

    Skills you'll gain: Research Design, Research Methodologies, Social Sciences, Research, Surveys, Qualitative Research, Statistical Analysis, Data Collection, Higher Education, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Relations, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Market Opportunities, Market Research, Culture, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

1…175176177…376

In summary, here are 10 of our most popular market research courses

  • The Psychology of Thrill Seekers: Emory University
  • Startup Calling: from idea to impact: Università Bocconi
  • 结构生物化学(Structural Biochemistry): Nanjing University
  • Business & Technology: Illinois Tech
  • Advanced Models for Decision Making: University of Minnesota
  • Career Decisions: From Insight to Impact: Wesleyan University
  • Supply Chain & Operations: Fundação Instituto de Administração
  • How Diffusion Models Work: DeepLearning.AI
  • Biotech — From Science to Business: Technical University of Munich (TUM)
  • Introduction to Sensory Science: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok