• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: Generative AI, AI Enablement, Strategic Thinking, Business Transformation, Prompt Engineering, Automation, Case Studies, Technology Strategies, Innovation, Digital Transformation, Large Language Modeling, Business Process Management, Customer Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Fundamentals of Data Governance

    Skills you'll gain: Data Governance, Governance, Data Management, Compliance Management, Data Architecture, General Data Protection Regulation (GDPR), Data Strategy, Regulatory Compliance, Data Security, Cloud Security, Metadata Management, Information Management, Regulatory Requirements, Data Integrity, Data Quality, Data Access, Cloud Computing, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data and Business Process Modeling with Microsoft Visio

    Skills you'll gain: Process Flow Diagrams, Business Process Modeling, Data Modeling, Microsoft Visio, Diagram Design, Business Process, Business Analysis, Data Flow Diagrams (DFDs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    AI-Powered Business Operations

    Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentations, Google Gemini, Sales Strategy, ChatGPT, Generative AI, Sustainable Development, Social Impact, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    253 reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Risk governance: Manage the risks

    Skills you'll gain: Risk Management Framework, Governance, Risk Management, Risk Analysis, Operational Risk, Business Risk Management, Risk Mitigation, Corporate Strategy, Stakeholder Management, International Finance, Corporate Finance, Ethical Standards And Conduct, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Automotive Industrial Engineering

    Skills you'll gain: Supply Chain Management, Industrial Engineering, Logistics, Transportation Management, Operations Management, Corporate Strategy, Business Strategy, Operational Efficiency, Manufacturing Processes, Corporate Sustainability, Mechanical Engineering, Strategic Planning, Procurement, Materials science, Innovation, Technology Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Buenas Prácticas en Libre Competencia

    Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Competitive Analysis, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Psychology, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, Human Development, Market Research, Leadership, Relationship Building, Decision Making, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    119 reviews

    Beginner · Course · 1 - 3 Months

  • I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

1…175176177…425

In summary, here are 10 of our most popular marketing strategy courses

  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • GenAI in Business: Discover the Possibilities: University of Michigan
  • Fundamentals of Data Governance: Edureka
  • Data and Business Process Modeling with Microsoft Visio: Microsoft
  • AI-Powered Business Operations: Starweaver
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Risk governance: Manage the risks: Macquarie University
  • Automotive Industrial Engineering: Starweaver
  • Buenas Prácticas en Libre Competencia: Pontificia Universidad Católica de Chile
  • 当代应用心理学: Shanghai Jiao Tong University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok