Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Literacy, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours
Johns Hopkins University
Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Cloud Services, Relational Databases, Databases, Analytics, Data Storage, Data Lakes, NoSQL, Data Warehousing, SQL, Test Planning
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Institutional Review Board (IRB), Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Surveys, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Research and Design
Beginner · Specialization · 3 - 6 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Statistics, Statistical Methods, Data Analysis, Statistical Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Data Preprocessing, Statistical Machine Learning, Feature Engineering
Intermediate · Professional Certificate · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Exploratory Data Analysis, Spatial Analysis, Advanced Analytics, Image Analysis, Algorithms, Classification Algorithms, Information Privacy
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Programming Principles, Python Programming
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Matplotlib, Pandas (Python Package), NumPy, Data Visualization, Data Cleansing, Data Structures, Data Visualization Software, Predictive Analytics, Debugging, Object Oriented Programming (OOP), Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Data Preprocessing, Exploratory Data Analysis, Predictive Modeling, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Feature Engineering, Machine Learning, Text Mining, Data Science, Big Data, Data Analysis, Algorithms
Intermediate · Course · 1 - 3 Months