• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • I

    Institute for the Future

    Futures Thinking

    Skills you'll gain: Forecasting, Visionary, Innovation, Proactivity, Strategic Thinking, Strategic Planning, Cognitive flexibility, Creative Thinking, Action Oriented, Simulations, Optimism, Planning, Community Organizing, Creativity, Social Impact, Systems Thinking, Virtual Reality, Responsible AI, Trend Analysis, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Aprendizagem Ativa STEM com Simulações Interativas PhET

    Skills you'll gain: Mathematics Education, Education Software and Technology, Simulations, Pedagogy, Digital pedagogy, Design Reviews, Lesson Planning, Simulation and Simulation Software, Survey Creation, Interactive Design, Web Content Accessibility Guidelines, Design Thinking, Science and Research, User Feedback, Chemistry, Experimentation, Physics, Technical Support, Biology, File Management

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Cómo crear gráficos para tus redes sociales en Canva

    Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Personal Development, Psychology, Research, Empathy, Cultural Diversity, Mindfulness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    816 reviews

    Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Building Your Freelancing Career

    Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Client Services, Entrepreneurship, Marketing, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Computational Thinking for Problem Solving

    Skills you'll gain: Computational Thinking, Algorithms, Program Development, Pseudocode, Problem Solving, Python Programming, Data Structures, Computer Hardware, Computer Programming, Object Oriented Programming (OOP), Analysis, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    The Art of Negotiation

    Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Leadership, Empowerment, Assertiveness, Planning, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    460 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    471 reviews

    Intermediate · Specialization · 3 - 6 Months

  • X

    Xbox

    Xbox Graphic Designer

    Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Wireframing, Marketing Materials, Marketing Design, Layout Design, Usability, Web Content Accessibility Guidelines, Graphic Design, User Centered Design, Photo Editing, Peer Review, Adobe Firefly, Game Design, Adobe Photoshop

    4.5
    Rating, 4.5 out of 5 stars
    ·
    92 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado Boulder

    Project Management: Foundations and Initiation

    Skills you'll gain: Engineering Management, Stakeholder Analysis, Project Scoping, Team Leadership, Team Management, Project Management, Stakeholder Management, Resource Management, Risk Management, Project Management Life Cycle, Requirements Analysis, Agile Methodology, Waterfall Methodology, Communication, Business Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    975 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Interview Research and Preparation

    Skills you'll gain: Presentations, Oral Expression, Professional Development, Interviewing Skills, English Language, Verbal Communication Skills, Adaptability, Communication, Self-Awareness, Personal Development, Language Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    271 reviews

    Intermediate · Course · 1 - 3 Months

1…199200201…500

In summary, here are 10 of our most popular social media marketing courses

  • Futures Thinking: Institute for the Future
  • Aprendizagem Ativa STEM com Simulações Interativas PhET: University of Colorado Boulder
  • Cómo crear gráficos para tus redes sociales en Canva: Coursera
  • Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life: The University of Edinburgh
  • Building Your Freelancing Career: California Institute of the Arts
  • Computational Thinking for Problem Solving: University of Pennsylvania
  • The Art of Negotiation: University of California, Irvine
  • Intercultural Management: ESCP Business School
  • Sales Excellence: Coursera
  • Xbox Graphic Designer: Xbox

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok