Experimentation is a procedure carried out to validate or falsify a hypothesis or discover something unknown. Coursera's experimentation catalogue teaches you the principles of designing, conducting, and interpreting experiments in various fields, from scientific research to product development. You'll learn how to formulate testable hypotheses, design robust and ethically sound experiments, analyze experimental data, and leverage the results to make informed decisions. These skills are invaluable for professionals in research, development, science, engineering, and any field where data-driven decision making is key.