Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
46credentials
1online degree
185courses

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Find the best Marketing Analytics course for your goals

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft Office, Customer experience improvement, Generative AI, Business Process Automation, Sales Process, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Security Information and Event Management (SIEM), Responsible AI, Critical Thinking

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

  • Status: Free Trial

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots, Business Analytics, Marketing Analytics

  • Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting

  • Status: Free Trial

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

  • Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis, Machine Learning, Python Programming, Deep Learning

  • Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Marketing Analytics, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment

  • Status: Preview

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Supervised Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), A/B Testing, Statistical Analysis

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

  • Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations

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