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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    American Psychological Association

    Qualitative Research Methods in Psychology

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Prospecting, Customer Relationship Management, Customer Acquisition Management, Value Propositions, Overcoming Objections, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Azure Synapse SQL Pool - Implement Polybase

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, SQL, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Cloudera

    Analyzing Big Data with SQL

    Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Databases, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    531 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Generative AI in Legal: Coursera
  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Machine Learning Using SAS Viya: SAS
  • Qualitative Research Methods in Psychology: American Psychological Association
  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
  • Introducción a CRM con HubSpot: Coursera
  • Azure Synapse SQL Pool - Implement Polybase: Coursera
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Strategic Sales Management Final Project: Fundação Instituto de Administração

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Social Media Marketing (9)
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