• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • E

    Empower School of Health

    Technological advancement in Healthcare

    Skills you'll gain: Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Health Informatics, Responsible AI, Clinical Research Ethics, Law, Regulation, and Compliance, Emerging Technologies, Healthcare Industry Knowledge, Digital Transformation, Health Information Management, Health Systems, Health Equity, Information Privacy, Blockchain, Cloud Storage, Robotic Process Automation, Artificial Intelligence and Machine Learning (AI/ML)

    3.9
    Rating, 3.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Council on Foreign Relations

    Climate Change and Global Affairs

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Environmental Policy, Energy and Utilities, Social Justice, Environmental Issue, Environment, Sustainable Development, Policy Analysis, Public Policies, Emerging Technologies, International Relations, Sustainable Technologies, Diplomacy, Market Dynamics, Sustainable Systems, Environmental Regulations, Ethical Standards And Conduct, Governance, Tax

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Create and Sell Digital Teaching Printables with Canva

    Skills you'll gain: Canva (Software), Teaching, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Data Sharing, Creative Design, Editing, Marketing Design, Content Creation, Dashboard, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Global Statistics - Composite Indices for International Comparisons

    Skills you'll gain: Data Synthesis, Analytical Skills, International Relations, Economic Development, Statistics, Economics, Market Opportunities, Data Analysis, Labor Compliance, Social Studies, Data Quality, Transportation Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Analytics, Data Analysis, Correlation Analysis, Case Studies, Probability & Statistics, Variance Analysis, Forecasting, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • A

    Association of International Certified Professional Accountants

    Making the Case for Robotic Process Automation

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Automation, Accounting and Finance Software, Business Requirements, Process Analysis, Business Metrics, Value Propositions, Process Improvement, Project Scoping, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Advanced Study of Protection Schemes and Switchgear

    Skills you'll gain: Electrical Substation, Electric Power Systems, High Voltage, Electrical Systems, Electrical Power, Electrical Equipment, Electrical Safety, Electrical Engineering, Control Systems, Automation Engineering, Artificial Neural Networks

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • I

    Interactive Brokers

    Introduction to Value Investing

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Return On Investment, Business Metrics, Business Valuation, Annual Reports, Competitive Analysis, Quality Assessment, Risk Analysis, Business Research, Investments, Key Performance Indicators (KPIs), Investment Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Data Science con Python e R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Object Oriented Programming (OOP), PyTorch (Machine Learning Library), R Programming, Convolutional Neural Networks, NumPy, R (Software), Image Analysis, Pandas (Python Package), Matplotlib, Python Programming, Deep Learning, Computer Programming, Scripting Languages, Computer Vision, Artificial Neural Networks, Transfer Learning, Programming Principles, Data Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Intermediate · Specialization · 1 - 3 Months

1…239240241…379

In summary, here are 10 of our most popular market research courses

  • Technological advancement in Healthcare: Empower School of Health
  • Climate Change and Global Affairs: Council on Foreign Relations
  • Fundamentals of entrepreneurship in the family business: Tecnológico de Monterrey
  • Create and Sell Digital Teaching Printables with Canva: Coursera
  • Global Statistics - Composite Indices for International Comparisons: University of Geneva
  • Advanced Quantitative Statistics with Excel: Coursera
  • Strategic Product Management: Board Infinity
  • Making the Case for Robotic Process Automation: Association of International Certified Professional Accountants
  • Advanced Study of Protection Schemes and Switchgear: L&T EduTech
  • Introduction to Value Investing: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok